Utilising influencer activity to generate engagement and spread word of mouth for the public to increase their recycling efforts.

Reaching a multitude of key travel audiences through both social and paid search techniques.

Driving behaviour change and creating interest in live ballet and opera in new audiences using Sky Arts.

Data-led audience personas deliver campaign success but also drive wider business revenue.

Changing perceptions and engaging a new audience for live opera and ballet with a strategic partnership.

Reaching alternative audiences for a thought-provoking and innovative art and technology exhbition.

Map out search intent data using our tool Focus to plan and implement a social media strategy.

Launching an all-male, all-black show to younger ethnic minority audiences in order to expand the theatre's typically caucasian and middle aged audience.

The promotion of the Royal Academy of Arts' ground-breaking exhibition on one of the most influential artists of the 20th century, through paid social and out of home campaigns.

Generating leads for Tetra Pak through professional targeting channels.

Inspiring behaviour change and spreading mass awareness with a nimble, responsive approach to capitalise on an Out of Home advertising opportunity for WRAP.

Amongst a full digital media campaign we innovatively turned to TikTok, a new channel to Watts Gallery for paid advertising, to reach these socially minded audiences.

Promoting National Theatre Live release of Leopoldstadt, and bringing audiences back to live experiences after the Covid-19 pandemic.

Capture attention across our audiences we implemented Paid Social and Digital Display activity with relevant messaging at key periods in the campaign.

Using Focus to map out the keyword research to a granular level around each audiences behaviours and identify key onsite and offsite content opportunities.

Utilising Facebook and Instagram to ensure the NT at Home offering could be enjoyed by as many of their loyal customers as possible, whilst utilising YouTube and Twitter to encourage donations.

We devised a strategy using intelligent testing based on theory, data and experience that we knew would compliment the existing channels we were utilising without diluting them.

Using the Tribe platform to select a core group of relevant influencers, with a highly engaged following who could be an authentic voice on mental health for the target audience to the to work on the campaign.