A truly unique theatre experience of a classic was given a very contemporary digital plan. Our role was not only to drive sales but also to find new media channels that could deliver a profitable return on investment.
We created a programmatic display campaign that used predictive modelling to profile our target audiences.
Our planning approach allowed us to structure a campaign that integrated with some of the smartest programmatic technology out there.
Within 2 weeks we were out performing targets.
Within 3 weeks we were out performing the paid search activity!
All due to a planning structure that delivered sales at scale.