2XU exists to multiply human performance.
Altair exists to deliver amazing work for amazing brands.
Our role was to amplify their Heart Not Hype campaign in the US.
To inspire athletes of all levels to do that extra rep or run that extra mile.
We had two days.
Over 1100 sites embedded the 2XU campaign video and some created their own content for the campaign to inspire their viewers.
Over 3600 hours of Heart Not Hype video were viewed.
That’s the equivalent of 500k 30 second TV spots.
But unlike TV these were highly targeted meaning the videos were shared across Facebook and Twitter with hundreds of people embedding the videos on their own personal sites.
All in just 2 days.