MAKING PROGRAMMATIC ADVERTISING WORK ON A GLOBAL SCALE

With over 5,000 hotels in nearly 100 countries, IHG has a huge global audience to reach.Programmatic media buying uses algorithms to target key customers.However, done wrong and money is wasted on scattergun media buying and no tangible results.We reviewed IHG’s programmatic advertising strategy across the US, UK and Asia.We discovered that the Group was deploying […]

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BUILDING A FOUNDATION TO GENERATE SCALE

AutoDesk is a leader in 2D and 3D design, engineering and entertainment software.Our challenge was to generate an efficient volume of business leads, whilst gaining an understanding of the nuances within the US, German, Swiss, Austrian and UK markets.We created a structure that would act as a foundation allowing us to adjust a variety of variables across […]

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HEART NOT HYPE. SURPASS EXPECTATIONS

2XU exists to multiply human performance. Altair exists to deliver amazing work for amazing brands.Our role was to amplify their Heart Not Hype campaign in the US.To inspire athletes of all levels to do that extra rep or run that extra mile. We had two days.Over 1100 sites embedded the 2XU campaign video and some created their […]

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PEPA’S WORLD IS UNRAVELING. HER LOVER LEAVES HER.

And then she meets his wife. And his son. Our challenge was to launch a new musical in London’s West End. The solution was to create a content led strategy to drive awareness of the show and build hype for the previews and launch. We amplified a range of content across social media and native […]

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PLAN. DON’T SPAM.

As the largest home improvement and garden centre retailer in the UK, B&Q decided it was important for them to set an example. Many retailers run retargeting display campaigns. The result is normally harassing and annoying a lot of their customers.  With over 40,000 products, B&Q wanted to add value to their customers. So we helped them set […]

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ALL ABOARD! OFF TO DISCOVER NEW CHANNELS…

A truly unique theatre experience of a classic was given a very contemporary digital plan.  Our role was not only to drive sales but also to find new media channels that could deliver a profitable return on investment.We created a programmatic display campaign that used predictive modelling to profile our target audiences. Our planning approach allowed […]

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CREATE STRUCTURE. THEN TEST, TEST, TEST

AutoDesk is a leader in 2D and 3D design, engineering and entertainment software.Our challenge was to learn the best way to communicate their subscription model as well as begin to understand the best channels to use in Sweden and the UK.So, we created a robust testing matrix.The matrix was based on a clear understanding of […]

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