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ALL ABOARD! OFF TO DISCOVER NEW CHANNELS…

A truly unique theatre experience of a classic was given a very contemporary digital plan.  Our role was not only to drive sales but also to find new media channels that could deliver a profitable return on investment.

We created a programmatic display campaign that used predictive modelling to profile our target audiences. 

Our planning approach allowed us to structure a campaign that integrated with some of the smartest programmatic technology out there.

Within 2 weeks we were out performing targets.

Within 3 weeks we were out performing the paid search activity! 

All due to a planning structure that delivered sales at scale.