And then she meets his wife. And his son.
Our challenge was to launch a new musical in London’s West End.
The solution was to create a content led strategy to drive awareness of the show and build hype for the previews and launch.
We amplified a range of content across social media and native content placements. Our social activity created 10x the earned media than the organic content, which resulted in 15x the exposure for the campaign.
The native placements performed even better than paid search with users on average spending 3x longer engaging with the content.
An amazing 53% of the people that saw our teaser copy went on to find out more.