BUILDING A FOUNDATION TO GENERATE SCALE

AutoDesk is a leader in 2D and 3D design, engineering and entertainment software.

Our challenge was to generate an efficient volume of business leads, whilst gaining an understanding of the nuances within the US, German, Swiss, Austrian and UK markets.

We created a structure that would act as a foundation allowing us to adjust a variety of variables across each market.  This gave us the ability to adapt the approach by market, whilst delivering high quality, cost efficient leads.

The results…

Establishing the variables by country that will deliver both efficiency and scale.

Integration with the CRM system and the media campaign to automate the marketing process.