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CREATE STRUCTURE. THEN TEST, TEST, TEST

AutoDesk is a leader in 2D and 3D design, engineering and entertainment software.

Our challenge was to learn the best way to communicate their subscription model as well as begin to understand the best channels to use in Sweden and the UK.

So, we created a robust testing matrix.

The matrix was based on a clear understanding of what we wanted to achieve.

The results…

7 data based decisions. 

Including the strongest way to communicate offers, the best way to structure Twitter copy and which call to actions work and where. 

Identifying the nuances between a Swedish consumer and one for the UK gave AutoDesk the confidence and the structure to maximise their media across both countries.