We have huge amounts of experience in media planning and buying, working with big brands such as Reckitt Benckiser, B&Q, IHG and AB Inbev.
We work closely with marketing teams to identify growth strategies and recognise where existing tactics are not working. We create a visual of your brand’s ecosystem to help you understand each element and therefore how to connect with the people that matter to you. We also assist in building and training in-house teams to ensure you have the right people for your media activity.
We believe that in order to create amazing campaigns, you need to understand the nuts and bolts of a campaign. Unlike large consultancies, we do media planning and buying from start to finish.
Our aim is simple. We want to continuously produce amazing work for you. We don’t just provide you with a static strategy, we continue to work with you to tweak and develop it, importing technologies and negotiating media deals on your behalf. We believe that to create amazing work, we must never stop, never settle, always improve and be amazing.
With over 5,000 hotels in nearly 100 countries, IHG has a huge global audience to reach.
Programmatic media buying uses algorithms to target key customers.
However, done wrong and money is wasted on scattergun media buying and no tangible results.
We reviewed IHG’s programmatic advertising strategy across the US, UK and Asia.